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Mike Humphreys

Direct Response Copywriter & Creative Strategist

• Direct-response creative strategist and copywriter with 20 years of developing concepts, writing scripts, VSLs, and sales letters, and analyzing creative performance for 8–9 figure brands, including Cardone Training Technology ($130M) and Agora Financial. Generated $47M+ in revenue with consistent 5x+ ROI. • Men's health & wellness: Wrote sales letters for men's hair loss products (shampoo and tonic). Built creative and acquisition funnels for a men's health & wellness offer at sub-$2 CPLs. B.S. in Health Sciences. • Creative testing & scaling: Doubled cohort ROAS in 7 days through rapid test-and-learn creative iteration. Wrote a VSL that generated $500K+ in 30 days. Managed Meta budgets up to $300K/month. • Creative team leadership: Led and developed teams of up to 7 copywriters, working shoulder-to-shoulder with video editors, designers, media buyers, and copywriters. Raised quality standards by editing all outgoing campaign creative. • AI creative: Uses AI-assisted creative production (Claude, GPT, Gamma) to increase concept volume, speed up testing, and improve output quality.