Book with

Lexi Williams

Meta Creative Strategist for DTC & Ecom wellness brands | 5+ Years Direct-Response Experience | $2M Generated

Hi! I’m Lexi 👋🏽 I’m a Creative Strategist with 5+ years in direct response, specializing in DTC wellness, supplements, and functional food & beverage. I help brands stop relying on the same handful of winning ads while CAC climbs by digging ridiculously deep into customer research to uncover new buyers and new reasons to buy, then turning those insights into angles, statics, scripts, advertorials, and tests. My work has helped generate $2M+ for clients, with results including 17.5X ROAS, $11.96 CPL, $97.43 CAC, and a $64.5K launch in five days. Basically, give me a VOC rabbit hole to disappear into and I’ll come back with more reasons people will buy, more creative worth spending money on, and more chances to find the next winner.