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Mihaela - Alexandra Ancuta

eCommerce Operations & Growth Strategist | DTC Supply Chain · Market Validation · AI Automation

I specialize in product research and growth strategy within DTC eCommerce environments. My work focuses on identifying high-demand products through market validation, keyword intent analysis, and competitive intelligence, then optimizing positioning to improve visibility, conversion rate, and brand performance. I complement this growth focus by already managing end-to-end procurement and supply chain logistics for DTC operations. To keep these systems lean at scale, I build custom AI-assisted automation using tools like Claude Code and make.com to eliminate manual data work and streamline inventory tracking. I operate at the intersection of product strategy, operational efficiency, and performance data, tracking KPIs such as conversion rate, sell-through, and customer behavior signals to guide SKU prioritization and iteration.