I’m a creative strategist and brand leader with 15 years of experience turning business goals into ideas people connect with. My background spans agency and in-house work across technology and consumer brands, combining hands-on design and art direction with campaign strategy, storytelling, and team leadership. At DoubleVerify, I scaled the creative team fourfold and led a brand modernization across 75+ markets. I bring a collaborative approach, strong visual instincts, and a practical understanding of how to build creative systems that keep quality high as demand grows. I also use AI tools to expand creative possibilities and streamline production, while keeping human judgment and craft at the center of the work.