I'm a Performance Media Buyer with three years of experience helping e-commerce, lead generation, and app businesses scale across Egypt and the Middle East. I specialize in Meta and TikTok advertising, with additional expertise in Google, Snapchat, and conversion optimization. What sets my approach apart is moving beyond campaign launches to deeply understand each business's goals and metrics, then translating that insight into measurable results. I'm driven by the analytical side of performance marketing—digging into data to identify optimization opportunities that directly impact profitability. My focus is always on delivering sustainable growth through strategic media buying and continuous refinement.