My name is Adam, And I'm a DR Copywriter & Creative Strategist with $15M+ in trackable revenue across info products, coaching offers & DTC brands I’ve spent the majority of my career in direct response, starting as a copywriter and gradually moving into creative strategy and broader marketing roles. I’ve worked with DTC brands, info-product businesses, coaches, and AI SaaS companies, with my work contributing to $15M+ in trackable revenue. My main focus today is DTC creative strategy. I work across customer research, competitor research, avatar and angle development, hooks, concepts, creative briefs, ad scripts, testing, and performance analysis. I’m particularly focused on understanding why an ad works, identifying the variables behind the performance, and turning those insights into repeatable creative tests rather than just producing random new ideas. For DTC brands, I’ve worked as a copywriter and creative strategist across multiple brands, I’ve also had multiple ad concepts reach 6 figures in spend, with individual creatives surpassing $100K+ in ad spend. My role has included researching the customer and market, developing angles and hooks, creating concepts and briefs, working with production teams, and analyzing performance to determine what should be iterated, scaled, or killed. One project I’m particularly proud of involved a hearing aid brand where revenue increased from £101,155/month to £264,146/month. I’ve also worked on Meta ads, email marketing, webinar funnels, and broader customer acquisition campaigns. On the SaaS side, I worked as a Direct Response Copywriter and Creative Strategist for an AI SaaS offer, where I helped drive $1.64M in sales over 1.5 years. My work involved direct-response copy and creative strategy built around the offer, audience, messaging, and conversion path. I spent over two years working with Dan Lok as a Creative Strategist and Copywriter, where I created multiple 7-figure promotions. I also held a Head of Marketing role with Coach Carroll, where I helped generate $5M in new revenue and $4M in net profit within 12 months, contributing to a 400% increase in annual profitability. Beyond those larger projects, I’ve worked on campaigns where the goal was very specific and measurable. For example, I helped sell out the CWC live event through Meta ads, email marketing, and webinar funnels, and generated over 500 webinar attendees for a Secret Agent offer, beating the previous webinar attendance record by a significant margin. Across these roles, the KPIs I’ve worked around have included revenue, new customer acquisition, CPA/NC CPA, conversion rates, ad spend, email engagement, webinar registrations, and overall profitability.